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Brand management risks when employees use social media

Many companies understand the benefits of social media as a platform for engaging their users, however, could their employees be sabotaging that engagement?

Whether intentional or not, its possible that one disgruntled employee decides to vent about work related issues that happened to them on that day, perhaps they’re complaining about the volume of work or perhaps they’re voicing their dislike of certain customers.

 

This commentary can easily damage a companies reputation, especially if they don’t step in and address the issues or at least consider assigning brand management the task of regulating publicly accessible social media content from employees.

Criticism of your company, security or customers in such a public platform could cause lost customers or longer-term Public Image problems.

If you’re interested in an article exploring this potentially damaging issue, then take a look at the independents: “Is your brand and reputation under threat?

 

Related Areas: Intellectual Property, Brand Management, Sandip Sohal, Liz Sproston

Cite:
The Independent